German Development Minister Dr Gerd Müller would like to warmly invite you to attend the launch of the Green Button label.

Official launch on Monday, 9 September 2019,
14:00 – 16:00 (followed by a reception)
German Federal Ministry for Economic Cooperation and Development (BMZ),
Stresemannstraße 94, 10963 Berlin, Germany

Three quarters of all consumers state that they believe sustainable fashion is important. Quite rightly, they don’t want to wear a T-shirt that has been produced by people working 16-hour shifts and earning a pittance. Nor do they want a product that has been dyed with toxic chemicals.

That is why many companies are now demonstrating that sustainable fashion is possible! The Green Button is our label of responsibility. It offers guidance on buying sustainably manufactured textiles.

Join us as we certify products manufactured by companies that already produce environmentally and socially sustainable textiles and present the new Green Button textile label to the public.

Please obtain your credentials by sending an email with your name, contact details and medium to: presse@bmz.bund.de

Check against delivery!

Ladies and Gentlemen,

Mr Detjen,

Bishop Bedford-Strohm,

Ms von Dewitz,

Mr Linemayr,

75 million people work in the textile industry worldwide. Most of them are women in developing countries. Many of them also work to produce the clothes we wear, often under appalling conditions. This was vividly illustrated by the terrible disaster at the Rana Plaza factory, which also made a major impression on me. The worst disaster in the history of the textile industry left 1,136 people dead and 2,500 with extremely serious injuries. It is therefore a great honour that one of the survivors of Rana Plaza will be joining us at our launch event here at the German Development Ministry this afternoon.

We could continue to look the other way and allow people to slave away for us, but that won’t work. That’s why I sat here at a Federal Press Conference for the launch of the Textile Partnership almost five years ago to the day. I said at the time that we couldn’t allow the ‘cheap at any cost’ mentality to be our motivation and this remains true today. Manufacturing operations continue to be relocated to developing countries, where standards are violated that are applicable for good reason in Europe.

• In Ethiopia, for instance, seamstresses earn less than 20 euro cents an hour. This is not enough to cover rent, food, school fees or medical treatment.
• Seamstresses are paid 0.6% of the money made from a brand-name T-shirt.
• 20% of industrial water pollution is attributable to textile dyeing.

You can read all of this in a new study by the German Development Institute / Deutsches Institut für Entwicklungspolitik (DIE).

The Textile Partnership remains relevant and underpins all that we do. We set up the Textile Partnership in 2014 to bring about fundamental change. And we’ve succeeded. Our 120 members, including companies, business associations, trade unions and non-governmental organisations, are moving in the right direction together. 160 toxic chemicals are being banned from the manufacturing process and the proportion of sustainable cotton is set to be increased to 70 per cent by 2025. Member companies now account for 50 per cent of German retail. The Textile Partnership is a success and will remain relevant.

The Green Button is the next step. We are now taking the next step with the Green Button, certifying companies that already meet especially stringent requirements. There is currently no other label like the Green Button. It is the German government’s textile label, registered with the German Patent and Trade Mark Office, and provides ambitiously high social and environmental standards. These standards require reductions in toxic waste water and hazardous chemicals, a ban on child labour in supplier factories, payment of minimum wages and more occupational health and safety measures.

Consumers can be confident that Green Button textiles have been manufactured to the highest standards. What is special about the Green Button is that the entire company is audited. Offering individual products for show is not enough. For a T-shirt to carry the Green Button label, it must meet 46 demanding social and environmental criteria.

• 26 of these criteria apply to products, such as T-shirts, bed linen and backpacks,
• and the other 20 pertain to the company as a whole. Does it disclose suppliers? Do seamstresses have recourse to grievance mechanisms locally?

No other scheme conducts such detailed checks.

In this way, the Green Button gives consumers confidence. The government lays down the criteria for the Green Button and independent certification bodies review compliance with the criteria set, in Bangladesh and Romania as well if necessary. The auditing process is also monitored by the Deutsche Akkreditierungsstelle GmbH (DAkkS - German national accreditation body) As a ‘certifier of certifiers’, it ensures that the certification bodies have the necessary expertise and know what is important.

Who is involved? 27 companies, including small three-person enterprises, SMEs, recognised sustainability pioneers and large companies with several thousand employees, have already completed the full auditing process: Alma & Lovis, Aldi Nord, Aldi Süd, Brands Fashion, CharLe, Derbe, Dibella, Engel, Feuervogl, Hans Natur, hessnatur, Hopp, Kaufland, Kaya&Kato, Lidl, Manomama, Melawear, Millitomm, Modespitze Plauen, Phyne, Posseimo, Rewe Group, Schweickardt Moden, Tchibo, Trigema, Vaude, 3 Freunde.

26 more companies are currently undergoing the auditing process, including Hugo Boss, the Otto Group and smaller firms such as Socks4Fun. Three other companies are interested, including from overseas. The Green Button is a global certification label. The Green Button can also be used by German companies abroad, and companies from other countries can apply for Green Button certification. The demand shows that we’re on the right track. The Green Button is ambitious and unbureaucratic.

Products carrying the Green Button label are now available on the market. They include clothing, bags and tents, as well as bed linen, which is relevant for public procurement. We invite you to come and visit BMZ at 14:00 and take a look at the wide range of products yourself.

What is next? The social and environmental criteria will be developed on an ongoing basis in the coming years, for example, to include living wages. This will be supported by an expert advisory council comprising representatives of industry, the science and research community, and civil society. We will also extend the Green Button to cover other production steps, such as cotton growing. We are initially tackling the two key production steps, namely sewing and dyeing.

• All of the 100 billion garments produced worldwide each year undergo these processes,
• which involve 75 million workers.
• You can usually identify which colour will be in vogue next season by looking at the rivers, as each dyeworks releases 2.5 tonnes of chemicals, often untreated, into the sewage system each day.
• Additionally, it was during this production stage that the Rana Plaza textile factory collapsed.

We’re setting the bar high with the Green Button and showing that fair supply chains are feasible. This is also proven by the many small enterprises involved in the Green Button process. As of today, no one can dispute this any longer.

Never before have we owned so many clothes. Our clothing consumption has doubled from 50 billion new garments in 2000 to around 100 billion at present. At the same time, we are spending less on what we wear. This is explained by the phenomenon of fast fashion – clothes so cheap that they end up in the used-clothes container after being worn just two or three times. Esther Schweins is declaring war on fast fashion. In her work, she also calls for action from those with political responsibility. German Development Minister Gerd Müller intends to use the Green Button to certify socially and environmentally manufactured clothing.

Watch the video here

Our clothing is only so cheap because it is produced cheaply in other countries, like here in Ethiopia. A new law could now require manufacturers to comply with minimum social standards. German Development Minister Gerd Müller has visited Ethiopia to see the situation for himself. With the Green Button, the German government-run textile label, he is showing that sustainable working conditions can be achieved.

Watch the video here

German Development Minister Dr Gerd Müller will join Wolfgang Joop on Thursday 30 April 2020 at 19:00 to discuss the future of fashion and the impact of COVID-19 on the textile industry. The Inner Circle, the talk series of FOCUS magazine, will be held as a livestream. Other guests include Anita Tillmann, Managing Partner of PREMIUM Exhibitions, and FOCUS magazine’s Sara Sievert, who will chair the discussion. You are welcome to take part. The livestream link will be posted on www.facebook.com/focusmagazin and on FOCUS magazine’s  YouTube channel shortly before the event begins.

Public-benefit firm RAL gGmbH is assuming with immediate effect the role of official issuing and monitoring body for the Green Button on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ). RAL will support all licensed and interested companies through the entire process in future, from application to the awarding of licences. Through market monitoring, the issuing body also checks for proper application of the label in retail and advertising.

More information can be found here.

On Thursday, 8 October 2020 at 2.30 pm, Federal Minister Dr Gerd Müller will discuss the possibilities of sustainability in the fashion industry with Fairtrade ambassador and actress Lea Marlen Woitack and Chiemsee Managing Director Jan Schmidt. The Chiemsee brand has been selling textiles certified with the Green Button certification label since June 2020. What are the challenges in the textile supply chain? And what has already been achieved to address these challenges? What can customers look out for when buying textiles? How can certification labels provide orientation? The talk will be shared live through the Freundin Magazin via Facebook.