Purchasing orientation

The Green Button makes it easy to recognise sustainable clothing.

Good Decision - The Green Button

A conscious purchase decision

You are one of those people who want to know more about their textiles. And that's a good thing. Because with conscious and responsible purchasing decisions, you as a consumer can also support the change in the textile industry - so that the human rights of seamstresses are respected and the environment is protected. 

The government-run certification label Green Button shows which textiles come from responsible companies and have proven social and ecological production through recognized certification labels. Besides the possibility to pay attention to sustainability when buying new products, there are also a lot of tips that can help you to wear your clothes for a long time and to reinvent them again and again. We've compiled a few of them here.

On our Instagram channel you can also find exciting facts about the textile industry, tips for sustainable clothing care, compositions of different fibers and materials, as well as different trends and combination options.


4 Years Green Button

Review and outlook

On September 9th, 2019, the Green Button was introduced for the first time. Already then, 27 pioneering companies carried products with the government-run textile certification label. Meanwhile, the Green Button is available in many varieties, from fashion and accessories to outdoor clothing and equipment to workwear and home textiles. Now the Green Button is celebrating its fourth anniversary.

Four years after its market launch, the certification label has reached a number of milestones: in addition to increasing awareness of the Green Button and a large number of products sold, the label is also increasingly aligning itself internationally. The Green Button has been a registered trademark at the European Union Intellectual Property Office (EUIPO) since March 2021. The Green Button has also arrived in sustainable procurement. Whether work clothes at the railways and the police or the bed linen in large hotel chains and hospitals: More and more public institutions are opting for sustainable textiles with the Green Button.

The Green Button is constantly evolving to protect people and the environment - in perspective along the entire supply chain. In August 2022, the criteria have become stricter with the Green Button 2.0. Read more about the development of the Green Button 2.0 here. In the meantime, many companies have already achieved the new standard version Green Button 2.0.

Kleiderstange mit Gruener Knopf Textilien

The government-run certification label in numbers

4 years of the Green Button

What went over the counter

Since the introduction of the certification label, a total of over 260 million textiles have been sold with the Green Button.

New standard, new requirements

After the introduction of the Green Button 2.0 in August 2022, more than 40 companies have already successfully completed the audits of the stricter standard version.

The Green Button in the head

47% of respondents to a representative study by the market research institute GfK are familiar with the certification label. Among those interested in fashion, the figure is as high as 59%.

A sustainable decision

60% of those who know the certification label have already bought a Green Button certified textile. Among those interested in fashion, 75% already had the Green Button in their shopping cart.

Awareness in comparism

The Green Button is in its third year at number 4 among the best-known certification labels of approval for clothing.

Yes to the government-run certification label

86% of respondents think it is right for the federal government to use a gonverment-run certification label to check compliance with social and ecological standards in the textile industry.

Source: GfK, Survey 2023

Recognise sustainable textiles - find companies

Wondering where to find products with the Green Button? Numerous companies already carry products in their range. All certified companies which offer Green Button products can be found here.

Find out more about Green Button companies