Video: Tackling fast fashion
Never before have we owned so many clothes. Our clothing consumption has doubled from 50 billion new garments in 2000 to around 100 billion at present. At the same time, we are spending less on what we wear. This is explained by the phenomenon of fast fashion – clothes so cheap that they end up in the used-clothes container after being worn just two or three times. Esther Schweins is declaring war on fast fashion. In her work, she also calls for action from those with political responsibility. German Development Minister Gerd Müller intends to use the Green Button to certify socially and environmentally manufactured clothing.